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Hi! I'm Charel

Three years ago I left my corporate job in Amsterdam and booked an one way ticket to Sydney. I was determined to choose what I wanted to learn, who I wanted to work with and where in the world I wanted to work from. 


What truly inspires my choices is motivating and helping the people in my life to find what they actually love, and like me, design their own life. I believe that every person is unique. All of us have our own talents and are searching for different answers.

So with all that, I arrived at my vision for Tsaroo: For anyone passionate enough to take the plunge, my life mission is to make sure they can design the life they love.

I want to specifically work with creative entrepreneurs that have an unique business or idea, and then take them on a journey in defining their brand and designing it! 

Well that's me. Over to you. You’ll usually find me hanging out on Instagram, so come on over and send me a DM, I’d love to chat!

My bucketlist


About Tsaroo

Tsaroo is on a mission to become the number 1. remote branding studio for brands that make the world a better place for you, me and everyone. To achieve that we define, design & build brands for change makers.

We are passionate about what drives YOU!
Whether you need a new logo, a website to help you sell, or a rebranding session, we’re here with experience, knowledge and skills to help you get the job done. 

Tsaroo is pronounced as ''Sa-roo'' , Hindi word meaning ‘lion’. A lion is a symbol of strength, courage and fierceness and that’s what I want to pass on to our clients.

Check out our Instagram for travel inspiration or other branding tips. We'd love to hear from you!

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